The Lipstick Index Is Cracking
Has the Lipstick Index Lost Its Shine?
Beauty has long been viewed as recession-proof — but recent results from L’Oréal, Coty, and Estée Lauder suggest the industry is entering a new phase. Shoppers are becoming more selective, value-conscious, and fatigued by endless choice.
Reframe To Influence
Marketers hold more power than ever — not just to sell, but to shape behaviour. In this piece, we explore how marketers can evolve into true agents of change by embracing behavioural science, reframing their organisational role, and collaborating beyond the marketing department. Discover the new rules of influence and how to drive meaningful impact in today’s shifting landscape.
Maximising Advertising Efficiency
In a time of tighter budgets and higher expectations, how do you ensure every advertising pound delivers? This blog explores three essential strategies for 2025 — from rethinking ROI, to escaping short-term traps, to breaking down internal silos. Learn how to strike the right balance between performance and brand building, and future-proof your media strategy.