THERE IS ALWAYS TIME TO GO MOZEY

GOMOZEY.COM

Mozey is a dog owners dream. A platform dedicated to looking after their beloved family member. At THE MATTER COLLECTIVE we worked with the brand to create:

Conducted in-depth market research to generate actionable insights — starting with problem definition, opportunity mapping, and identifying the commercial “sweet spot” through our proprietary, innovative approach.
Developed a compelling value proposition and an extensive feature roadmap, detailing phased delivery, timeframes, and clear CTAs to ensure the platform’s usability, viability, and commercial success.
Led multiple focus groups, user testing sessions, and ongoing journey optimisation — recognising that brand development is iterative, non-linear, and must evolve with real-world insights.
Delivered a comprehensive brand identity and style guide in collaboration with creative partners at IYA Studio, ensuring consistency across all digital and physical brand touchpoints.
Built a robust go-to-market strategy covering pre-launch, launch, and the first six months post-launch — designed to drive awareness, adoption, and platform growth.
Created a dynamic five-year sales model broken down by channel, supported by full financial statements (Cash Flow, P&L, and Balance Sheet) with built-in adjustable formulas for scenario planning and sensitivity analysis.
Oversaw the full website and app build — starting from the ground up using cutting-edge technologies. From AI-assisted code generation to feature prioritisation, the platform was crafted with innovation at its core and continuously refined through rigorous testing and agile iteration.
Maintained a dynamic and evolving feature backlog to ensure development remained focused, efficient, and aligned with user needs and commercial goals.

Mozey remains in its early stages, but the scope and depth of work delivered to date have been significant. We continue to act as strategic partners, embedding ourselves into their operations to support long-term growth — for both their end users and internal teams.