During my 9-year tenure at L’Oréal — the world’s number one beauty company — I held four diverse roles spanning the full breadth of the division. This journey gave me access to exceptional training, mentorship, and exposure to one of the most dynamic commercial environments in the industry. In return, I brought strong results and strategic leadership across commercial, operational, and financial functions. My focus was always on driving sustainable growth, improving processes, and developing talent — all while adapting to a fast-evolving market landscape.

Key achievements include:

• Worked within a task force to create an implement a new forecasting tool across all brands and channels to improve accuracy and minimise out of stock situations reducing lost revenue.

• Worked across multiple revenue channels including; e-commerce, retailers and SME business across the UK&I.

• Introduced new ways of working to strengthen team culture, including streamlined meeting practices, modernised sales strategies, and a new career development platform.

• Worked within a Taskforce to direct the successful restructure of more than a 100-person sales team, shifting the focus towards customer-centricity and brand-led growth.

• Led precise forecasting within the Key Account channel to grow market share, improve profitability, and support long-term business planning.

• Worked closely with divisional General Manager’s to build and execute aligned sales strategy across six core brands.

• Redefined and implemented new Joint Business Planning focusing on simple principles such as; contract management; objectives for the brands and the client; new measures to define what success looks like; improved tracking services; improved go to market strategies on key launches from the brands through to the end consumer.

• Drove customer engagement through e-commerce expansion, digital marketing, enhanced data usage, and smarter distribution approaches.

• Revamped commercial processes, introducing a new commercial policy to manage contracts and P&Ls that supported mutual growth with retail partners.

• Integrated innovative tools such as Ironclad and Google Analytics to optimise performance and successfully navigate commercial complexities during the pandemic.

Beyond the numbers and strategies, one of my proudest achievements was the strong, trust-based relationships I built with clients. These partnerships not only drove commercial success, but also formed the foundation of long-lasting professional friendships — relationships that continue to thrive to this day.